What 99% of all professional course providers don’t bother teaching you, but you really need
I’m always amazed at how course providers of professional qualifications spend no time educating their students on making a living. Architects, Doctors, Dentists, Chiropractors, Lawyers, Accountants can train for between 6-7 years (roughly between 1500-1750 days of studying for degree and professional qualification training) before getting that nice certificate on the wall.
And out of those 1500+ days of blood sweat and tears, how many days are dedicated to business development training? Zero, Nada, zilch. Not a one.
So it’s hardly surprising so many professionals struggle to make ends meet. I was speaking at an event this week. It was to a group of about 35 driving instructors. I asked them all, “How many of you have had, during the course of you getting your driver trainer training, any sales or marketing advice. How many of you have had an hour/day/half day covering ‘building your own business’?.
Only one person put their hand up, and even then, he said that it was a very brief talk. These guys had invested hours and days and a lot of their own money, to become trainers – but had no idea how to get the wheels turning (that’s pretty ironic for driving instructors, don’t you think?)
If you have taken a course towards a professional qualification, your next step is to invest some time (and perhaps some dollars) into getting your business turning.
There are some fantastic books you can buy like:
Zig Ziglar’s – Secrets of Closing the Sale
Michael Port’s – Book yourself solid
C.J. Hayden’s – Get Clients NOW! ™
And you can also visit the homepage of , Eco Business Academy, for a free tutorial every week. (half way down on the right – look for This Week’s Training Video)
If you are on a course already, and think that you and your fellow students could benefit from this ESSENTIAL business marketing training, ask your course leader to contact their favourite business coach (or myself) to come and give a talk, or host some webinars on the topic.