What 99% of all professional course providers don’t bother teaching you, but you really need
I’m always amazed at how course providers of professional qualifications spend no time educating their students on making a living. Architects, Doctors, Dentists, Chiropractors, Lawyers, Accountants can train for between 6-7 years (roughly between 1500-1750 days of studying for degree and professional qualification training) before getting that nice certificate on the wall.
And out of those 1500+ days of blood sweat and tears, how many days are dedicated to business development training? Zero, Nada, zilch. Not a one.
So it’s hardly surprising so many professionals struggle to make ends meet. I was speaking at an event this week. It was to a group of about 35 driving instructors. I asked them all, “How many of you have had, during the course of you getting your driver trainer training, any sales or marketing advice. How many of you have had an hour/day/half day covering ‘building your own business’?.
Only one person put their hand up, and even then, he said that it was a very brief talk. These guys had invested hours and days and a lot of their own money, to become trainers – but had no idea how to get the wheels turning (that’s pretty ironic for driving instructors, don’t you think?)
If you have taken a course towards a professional qualification, your next step is to invest some time (and perhaps some dollars) into getting your business turning.
There are some fantastic books you can buy like:
Zig Ziglar’s – Secrets of Closing the Sale
Michael Port’s – Book yourself solid
C.J. Hayden’s – Get Clients NOW! ™
And you can also visit the homepage of , Eco Business Academy, for a free tutorial every week. (half way down on the right – look for This Week’s Training Video)
If you are on a course already, and think that you and your fellow students could benefit from this ESSENTIAL business marketing training, ask your course leader to contact their favourite business coach (or myself) to come and give a talk, or host some webinars on the topic.
The 5 Step Proven Profit Formula for Doubling your profits webinar this Thursday at 2pm EST
Calling all chiropractors, accountants, lawyers, personal trainers, building contractors, plumbers, electricians, real estate agents…..in fact, if you own a small business, then you CANNOT afford to miss the webinar this Thursday at 2pm
We will be covering the 5 step proven formula that all small business owners need to know to grow their business and their profits, and how YOU can apply this to your own business.
Tickets are valued at £65 (approx $100), but if you make sure you use the discount code EcoBiz100, you will get a 100% discount. (I.e. a free ticket)
Closing more Sales by eliminating risk
Regular visitors to Eco Business Academy know that they can view one free training video, posted on the homepage, every week. This week’s free marketing training video, which by the way is changing over tomorrow (sorry for the late post!), is on how to close more sales by eliminating risk.
What do I mean by this?
Well, most prospects feel that they need to get to know you or your service, or in some cases see the entire product/package/service delivered, before they will properly trust you.
So what can you do about this?
You can ELIMINATE YOUR CUSTOMER’S RISK by offering guarantees and other risk reversal strategies. There are 6 strategies we talk about in the training video, which you can implement straight away.
As I said, this marketing training video is coming off the homepage tomorrow, so do try to get a chance to watch it today. Just go to Eco Business Academy, and then scroll down half way down, on the right you’ll see a ‘computer screen’ with a title above it saying “This Week’s Training Video”
Have a great day!
Jason
Everything you have been told about lead generation is WRONG!
Learn the 3 lead generation mistakes that small business owners make and what you can do to overcome them all! Just click here to download your free report: 3 lead generation mistakes
Lessons I Learned from Paris Hilton
Today we’ll talk about shameless self-promotion. That’s right, I said it! Shameless! After all, we are learning from Paris Hilton here.
It’s all about self-promotion! Self-promotion comes in many forms and you can use different tactics to get your name out there. Look at politicians! Talk about self-promotion and in some not so discreet ways, at that. But, seriously, consider some of the major superstars we all know. Madonna, Donald Trump, Howard Stern and Bill Clinton, just to name a few.
We all self promote. Did you raise your hand in class to show the teacher you knew the answer? Of course! That’s self-promotion. This is the kind of self-promotion we are talking about. With dignity, class and the knowledge to back it up. If you self-promote only to prove you don’t really know what you’re talking about, you’re going to lose business.
Natural self-promoters are the former and I want to tell you about the three major traits they have and use to build themselves and their businesses.
- The first is position. You need to position yourself around people who can make a difference in your life. You need to do this frequently. You need to wake up every morning and ask yourself “Who can I meet today who will make a difference in my success?” In fact, go a step further, write it in big, bold letters and tape it on your bathroom mirror.
Also consider:
Who can help me meet my goals?
Is it a prospective customer/client? A colleague with contacts? An association with key members who may become prospects?
Don’t settle into interacting with the people who are the easiest to access. You need to reach outside your comfort zone and there you will find a wealth of new connections that will bring you great success.
- Now, let’s talk about Style. No, this doesn’t mean you need an Armani suit to bring in more business (though, let’s be honest-it wouldn’t hurt) J What this really means is how are you different from your competitors and others in your industry. What makes you memorable with customers?
If you are meeting a lot of people and they don’t remember you once you leave the room, you have a serious problem! This means you have an opportunity to present yourself in a more memorable way.
There are lots of little subtle changes you can make. Reassess your:
- Business cards
- Company message
- Your picture
- Your wording
Maybe even, your hairstyle (of course, now we’re back to the expensive suit, but it really works!)
You get the idea. There are lots of little ways you can work on making your image and business more successful. Also, consider how you sound on the phone and how you great people at meetings or other events. Think about your 30-sec elevator speech.
- The third trait of natural promoters is repetition. You can’t say it once and leave it at that. Successful self-promoters say it as many times as they need until they get a response. Would you remember a commercial for Coca-Cola if you only saw it once, no! You see it over and over and eventually you head out to the store.
You, also, have to make multiple impressions on those you are networking with in order to build brand awareness. Repetition is in direct connection with positioning. Once you find people to network with, reach out and find hundreds more who can help in your success as well.