Why your marketing isn’t making you positive ROI and how to use Direct Response Marketing to fix this

Posted by jasoneconomides

A lot of people spend hundreds and thousands of dollars on marketing, and the vast majority of them do not generate any money? Why, because most of them simply don’t adopt a critical techniques called “Direct Response Marketing.

If you haven’t heard of Direct Response Marketing it’s a type of marketing strategy that demands a direct response from your potential customers. You use this strategy to answer questions, present your branding, products and the reason you do what you do. Customers love this, as they are offered the opportunity to respond, whether that be in the way of signing up for a regular newsletter, posting a comment on your facebook page, website blog, or purchasing a product from you.

Okay, so what does direct response marketing actually look like? Well, it comes in multiple forms, including:

  • Direct mail
  • Print ads
  • Radio and TV ads
  • Coupons or other incentives
  • Telemarketing

Some of the advantages of direct marketing are:

  • It’s a great way to use free time during lulls in business
  • It is a productive way to communicate and empower you to create more relationships
  • It is a great way to up-sell and cross-sell to current customers
  • It is a low cost way to rustle up new business
  • It can be used as leverage to turn small sales into large sales
  • It can supplement your current marketing program
  • A Cost-effective way to reach target markets
  • Offers measurable results (Which is very important and useful)
  • You are able to use it to reach outside your local area for new business
  • You can increase the effectiveness of your sales force

These are all great things that can come from just taking a few simple steps to putting together a direct response marketing plan and executing it.

“I honestly don’t think you’ll ever find a safer, lower-risk, higher-profit method of increasing your business or profession than direct-response marketing.” Jay Abraham

Direct response marketing is one of the best ways to launch your business on a large scale and reach out to everyone in your target market whether they are in your local area or not.

This week I have prepared a special supplementary tutorial video showing you a visually what the process looks like in reality, and also have made available two sample Direct Response Marketing funnels that you can use immediately.

Download this week’s free step-by-step “Build your own Direct Response Marketing MACHINE!” tutorial HERE.

Until next week time!

Dedicated to your success!

Jason Economides

Getting to the top of google is difficult, without the right help….

Posted by jasoneconomides

Are you looking to get to the top of google in your industry? Then you need to get your social media platform going.  We have a sister website, www.ecointernetacademy.com, and you can download 10 free videos covering:

» Video #01: How We Generate More Online Leads Than We Can Handle

» Video #02: How We Use Email Marketing To Produce Instant Revenue And Cash Flow

» Video #03: How We Dominate Our Market Using Landing Pages

» Video #04: How We Build A Lead Generating, Revenue-Producing Website

» Video #05: How Video Marketing Helps Us Out-Market And Out-Sell Our Competition

» Video #06: How We Create A Competition-Crushing Drip Campaign

» Video #07: Social Media Marketing Basics… The Secret Formula Finally Revealed

» Video #08: Social Media Marketing Examples… The Secret Formula Finally Revealed

» Video #09: How We Position Our Business In Front Of 500 Million Facebook Users

» Video #10: How We Host A Webinar That Positions Us As The “Rock Star” In Our Industry

 

Let us help you to capitalize on the explosive revenue-generating power of the internet?

These powerful videos will show you the tips and tricks used by the pros that are making a fortune using the latest in internet marketing and social media strategies.

Bonus Offer:

We will also include a 30 day membership to our E-Learning Marketing System so you can have direct access to the tools, resources and cutting-edge strategies we share with you in the videos. The videos will guide you to this proprietary intellectual property, and show you how to apply it to your business.

All we ask is you cover our small bandwidth fee for the 150 plus hours of streaming video content you will have full unrestricted access to.

2nd Bonus Offer:

After your 30 day trial membership, if you elect to remain a member with us, we will discount our monthly fee by $100. We will extend that discount for the life of your membership.

 

To Download your free videos go to www.ecointernetacademy.com

What 99% of business startup owners don’t do and hence why 1% of them succeed.

Posted by jasoneconomides

I meet startup owners all the time. They are passionate about a product or service they have invented, and spend lots of time refining it and perfecting it. But the truth is unless you have a solid marketing plan, ain’t nobody never gonna hear about it.

Marketing is the systematic process of letting the world know about what you have to offer them.

Business startup owners spend time putting together 30 page business plans to appease their banks or investors. Sure they mention marketing in the plan, but does it actually happen systematically?

No. Why? Because
a) Most business owners aren’t trained in marketing, they are only trained in their specialist area.
b) There isn’t time to do the marketing or even learn about it

So consequently, the vast majority of brilliant idea generating entrepreneurs have their business fail because they don’t do the one action that is NOT OPTIONAL. Marketing.

So what can be done about it? There are different options
1) Hire or JV with a good business development manager or marketing expert who you know and trust. Get them to do the legwork for you.
Or if you don’t feel comfortable delegating the entire task,
2) Get someone to help YOU do it yourself. (One-to-one coaching and training)

If you choose option 1) here is the critical thing in choosing someone to do your sales or BDM FOR you. They have to be passionate, I mean, really passionate about your product or service. If they can’t convince you of this, find someone else and fast, because every day that goes by is a day where they are not putting the same effort that YOU DO into making the business thrive.

If you choose option 2) congratulations, you have now truly taken the first step to sales success for your business. Remember the mission of your company is not to have “invented the best widget in the world”.

The mission is to invent “the best widget in the world and SELL IT”. There’s no point inventing something and then going bankrupt because you don’t hit your business plan’s sales objectives.

If you are not sure where to start, how about downloading a series of videos on marketing. There’s lots of stuff on YouTube and right here in this group. But where to start? What topics?
Here are a few:
1 – Putting together a powerful million dollar message – your elevator pitch
2 – How to construct a business card that actually pulls in prospects to your business as opposed top just informing them of information they don’t care about – i.e. your business name (nobody cares about who you are! They only care about what your company can do for them.)
3 – How to create adverts that actually engage their viewers
4 – How to put together a website that generates leads and gathers targetted customer information so that you have people to call and sell to (google ‘landing pages’)
5 – How to write scripts that you and your staff can use that give a consistent message out and compel prospects to buy what you have to offer.

I could go on….but guess what, researching and learning how to do all this ‘stuff’ takes time. And that time needs to be set aside in your diary. No really, I’m not kidding. You need to plan when you are going to do your marketing in the same way you plan and diarise when you are going to meet a client or prospect.

It is essential! No marketing = No Sales = R.I.P. Widget Factory.

So please, don’t make the mistake to miss out this key component of business success.
We have put together a series of 10 videos (completely free) covering the exact topics above, and more (along with lots of examples for you to look at), and you can download them by visiting the www.ecobusinessacademy.com home page. Why not start now by watching one of the most important videos you will watch this week “The Three Lead Generation Mistakes Small Businesses make and how to overcome ALL OF THEM”

Dedicated to your success!

Jason Economides
Founder of www.ECObusinessacademy.com and www.ECOinternetacademy.com
For more really useful business marketing ‘stuff’:
Twitter: @ecobizacademy @econetacademy
Facebook: https://www.facebook.com/EcoBusinessAcademy?fref=ts
or email us at info {at} ecobusinessacademy.com  (replace {at} with @)

Which LinkedIn groups you need to join to get the word out

Posted by jasoneconomides

If you are using social media as one of your marketing strategies (this only applies to ALL OF YOU!), then it makes sense for you to not only have a LinkedIn profile and presence, but also you need to join relevant and LARGE LinkedIn groups.  Why large?  You need as many people to view your posts and discussions as possible, so it makes sense for you to join groups with large members.

Please respect group rules though, and post proposals etc in the appropriate sections of the group (many have Promotions sections, so if their rules are to post there, then that’s where you should do it).

So what are the biggest LinkedIn groups by membership?  I have found a link to an article with the 50 Largest LinkedIn Groups:

http://www.booleanblackbelt.com/2012/03/the-50-largest-linkedin-groups/#.UPLcHaU9uAu

Take alook, and see if there are any groups that make sense for you to join.

Jason

What 99% of all professional course providers don’t bother teaching you, but you really need

Posted by jasoneconomides

I’m always amazed at how course providers of professional qualifications spend no time educating their students on making a living.   Architects, Doctors, Dentists, Chiropractors, Lawyers, Accountants  can train for between 6-7 years  (roughly between 1500-1750 days of studying for degree and professional qualification training) before getting that nice certificate on the wall.

And out of those 1500+ days of blood sweat and tears, how many days are dedicated to business development training?   Zero, Nada, zilch.  Not a one.

So it’s hardly surprising so many professionals struggle to make ends meet.  I was speaking at an event this week.  It was to a group of about 35 driving instructors.  I asked them all, “How many of you have had, during the course of you getting your driver trainer training, any sales or marketing advice.  How many of you have had an hour/day/half day covering ‘building your own business’?.

Only one person put their hand up, and even then, he said that it was a very brief talk.  These guys had invested hours and days and a lot of their own money, to become trainers – but had no idea how to get the wheels turning (that’s pretty ironic for driving instructors, don’t you think?)

If you have taken a course towards a professional qualification, your next step is to invest some time (and perhaps some dollars) into getting your business turning.

There are some fantastic books you can buy like:

Zig Ziglar’s – Secrets of Closing the Sale

Michael Port’s – Book yourself solid

C.J. Hayden’s – Get Clients NOW! ™

And you can also visit the homepage of , Eco Business Academy, for a free tutorial every week.  (half way down on the right – look for This Week’s Training Video)

If you are on a course already, and think that you and your fellow students could benefit from this ESSENTIAL business marketing training, ask your course leader to contact their favourite business coach (or myself) to come and give a talk, or host some webinars on the topic.